The Technical and Digital Marketing Program is filled with dynamic and comprehensive curriculum designed to cultivate expertise in the ever-evolving landscape of digital marketing. Throughout the program, participants will showcase mastery in marketing strategy, storytelling techniques, branding principles, and in-depth analysis to create a robust foundation for brand development. The curriculum places a strong emphasis on fostering multi-channel media fluency, ensuring participants can adeptly apply communication skills across oral , written, visual, digital and technological platforms to engage diverse stakeholders effectively. Participants will further hone their decision-making, problem-solving and conflict management skills, identifying and implementing best practices in marketing. By the program’s conclusion, participants will emerge as digital marketing experts, poised to navigate the complexities of the digital landscape with strategic prowess and ethical integrity.

Program Learning Outcomes:
• Apply marketing and advertising strategies in the development and promotion of a brand
• Exhibit multi-channel media fluency, across various digital and audio platforms
• Develop and execute a social media campaign
• Create user-generated content across various social media and web management platforms
• Utilize appropriate web analytics tools and key performanc

Students that obtain a CAS in Social Media Management will demonstrate understanding in analyzing a business’ brand, recognition, and content strategies as a starting point for research in preparation for a marketing campaign. The program encompasses the development, design, and strategic planning of a tailored social media campaign to enhance the business’ online presence. This includes the understanding of various social media platforms and planning services, demonstrating a thorough understanding of the diverse landscape. The program emphasizes the evaluation of campaign analytics and key performance indicators (KPIs) to gauge and enhance campaign effectiveness and reach. Participants are expected to propose and defend campaign goals, metrics, and strategies, ensuring alignment with industry best practices. Through these learning objectives, the social media management program equips individuals with the skills needed to navigate the dynamic realm of social media marketing and management.

Program Learning Outcomes:
• Analyze a business’ brand, brand recognition, and social media content to begin research for a marketing campaign
• Develop, design, and plan a social media campaign for a business
• Evaluate campaign analytics and KPI’s to determine campaign effectiveness and reach
• Create user-generated content across various social media platforms and planning services
• Propose and defend campaign goals, metrics, and strategies utilizing best practices