General Studies/Transfer Studies - Public Relations Concentration

General Studies/Transfer Studies - Public Relations Concentration

This program provides graduates with an Associate Degree in General/Transfer Studies that will lead to a bachelor’s degree in Public Relations.

What You’ll Learn
A concentration in Public Relations teaches students to prepare media releases, publications, speeches and create campaigns. Graduates will be able to manage and counsel companies and organizations in building and improving their relations with their various publics. See the current advising sheet for more details.

Credits Required:  65 hours

Credential Earned:  Associate of Arts 

Career Settings
Employment of advertising, promotions and marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations. Advertising, promotions and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.

Program Outcomes
-Demonstrate the ability to think critically and creatively
-Apply analytical reasoning across academic disciplines
-Demonstrate proficiency in oral and written communication
-Demonstrate information literacy and technological competency
-Recognize and appreciate diversity, historical viewpoints, and the global perspective
-Cultivate ethical values, personal wellness, and personal learning strategies
-Demonstrate leadership skills through civic engagement 
-Learn to compare and contrast mass media to other forms of communication
-Understand how current trends of conglomeration and technological advances are affecting the mass media
-Improve writing and critical thinking skills
-Explore various career opportunities available in the mass media
-Apply knowledge of public relations skills by creating a media campaign
-Understand the importance in marketing from a public relations viewpoint